Feilding Herald : December 8th 2011
www.avantipl . .n 30 Aorangi St, Feilding (Next to TRC Toyota) Ph 06 323 8271 From $159 Pick your style Pick your colour 4243840AB Phone: 06 323-5839 Fax: 06 323-9479 Email: email@example.com Advertising: firstname.lastname@example.org Thursday, December 8, 2011 MRS EVENTO - Salute to Amanda Street Page 10 LOCAL DANCERS Showcase their talent Page 27 Wheelie friendly parade Wheel fun: Feilding streets will be brimming again with eager spectators of the annual Feilding Christmas parade, which is carrying on with its tradition of trucks hosting floats, decorated cars and everything children enjoy. Photos: SANDRA CROSBIE Friendly rivalry between Feilding and Palmerston North has become a little serious lately. Some Feilding residents are not impressed about the town being labelled unfriendly because of recent marketing of Feilding s Christmas parade. While many thought labelling Feilding s parade as a wheel par- ade in their advertising was clever, some in Palmerston North took it as a snide remark at their environmentally-conscious parade held last weekend which did not allow motorised vehicles. Feilding Promotion chairman Michael Ford said those who took offence need to gain a sense of humour. However, it looks like more good publicity for Friendly Feilding to me. A complaint was made to me because a radio advertisement was apparently upsetting some sponsors including a major regional sponsor, said Mr Ford. There was no intention of upsetting anyone; it was a bit of light-hearted, tongue-in-cheek humorous rivalry. Upon receiving the complaint, and not wanting sponsors upset, I requested that the reference in the radio ad to the walking parade be deleted; which it was. The thrust of the grunty wheel parade remains. It certainly emphasises the main point of differ- ence between the parades. There was also complaints about Feilding promoting free parking. We have been doing this for at least 20 years, and we have always emphasised the fact that we don t have traffic lights. It is a natural point of difference to promote, and we shall proudly continue to do so. Feilding s retailers suffer colossal leakage to the retailers of Palmerston North because a huge number of Feilding residents work in the city. There are times when regional cooper- ation is appropriate and crucial, and there are times when friendly rivalry is appropriate. We understand the difference. We will continue to promote and market our strengths, and we will continue to retain our good humour. Mr Ford was also concerned that Feilding Promotion was referred to in a newspaper article as a tourism group. Destination Manawatu is a tourism group - Feilding Pro- motion is a group promoting Feilding and dis- trict as a great place to live, shop, work, visit and do business. Every retailer in Palmerston North and Feilding knows that they all compete for the same retail dollar, and it would be irrespon- sible for Feilding not to promote its strengths and points of difference. We join with the city for regional events and promotion. Feilding s parade this weekend will cost around $3000 to produce and there is no cost to enter a float. Destination Manawatu (DM) organised Palmerston North s parade and market day. They were granted $15,000 from Palmerston North City Council which covered the cost of the concert and carols held after the parade. Another $25,000 was spent by Destination Manawatu on the Palm- erston North parade. Questions have been asked from within the Feilding community why a group funded by sev- eral councils to promote regional tour- ism was funding and organising what is essentially a community event. Destination Manawatu CEO Lance Bickford said the costs of running an event in the city were much higher than running something in Feilding. We had 650 participants and seven schools. That s quite an achievement. This year for the first time entry was free. Mr Bickford described the wheelie debate as a storm in a teacup . We are two closely aligned communities so why should we do the same thing in both Palmerston North and Feilding within two weeks? Feilding has great community spirit and community contacts. I ll be there on Sunday to see the carnival and parade.
December 1st 2011
December 15th 2011